Dec. 30, 2025

Why Publicity Beats Social Media for Executive Credibility | Jill Lublin

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Why Publicity Beats Social Media for Executive Credibility | Jill Lublin

What is the difference between social media and publicity?


Why is social media NOT publicity?


How does kindness increase revenue in business?


"Social media is NOT publicity. Period. Exclamation point." Master Publicity Strategist Jill Lublin breaks down what Fortune 500 companies know about credibility that most executives miss. In this episode, Donna P. Mitchell, The Transformation Authority™, speaks with Jill Lublin — 4x best-selling author and publicity strategist who has worked with Phillips Corporation, Hewlett Packard, and major enterprises — about why publicity beats social media for building executive credibility.


What's covered:

• Why social media is NOT publicity

• How kindness initiatives drive higher revenues

• The HP executive who discovered people didn't like him

• Internal PR vs. external PR

• Guerrilla Publicity principles


TIMESTAMPS

00:00 — Welcome

01:14 — Jill's publicity journey

02:53 — PR fits every company

04:30 — "Social media is NOT publicity"

06:26 — The Kindness Circle

08:08 — Kindness = happier employees + revenue

10:32 — Guerrilla Publicity principles

13:01 — HP executive story

15:01 — How to reach Jill


Connect with Jill Lublin:

JillLublin.com

JillLublin.com/schedule

Connect with Donna P. Mitchell, The Transformation Authority™:

PivotingPortal.com

PivotingToWeb3.com

ConnectWithDonnaPMitchell.com

Forbes Business Council | C-Suite Network

#TransformationAuthority #Publicity #PR #ExecutiveLeadership #CSuite #PivotingToWeb3

Jill Lublin Profile Photo

Author & CEO

Jill Lublin is the author of two national best selling books, Guerrilla Publicity (which is considered the PR bible and is used in university marketing courses), and Networking Magic (which went to #1 at Barnes and Noble). She is a renowned strategist and international speaker.