Why Publicity Beats Social Media for Executive Credibility | Jill Lublin
What is the difference between social media and publicity?
Why is social media NOT publicity?
How does kindness increase revenue in business?
"Social media is NOT publicity. Period. Exclamation point." Master Publicity Strategist Jill Lublin breaks down what Fortune 500 companies know about credibility that most executives miss. In this episode, Donna P. Mitchell, The Transformation Authority™, speaks with Jill Lublin — 4x best-selling author and publicity strategist who has worked with Phillips Corporation, Hewlett Packard, and major enterprises — about why publicity beats social media for building executive credibility.
What's covered:
• Why social media is NOT publicity
• How kindness initiatives drive higher revenues
• The HP executive who discovered people didn't like him
• Internal PR vs. external PR
• Guerrilla Publicity principles
TIMESTAMPS
00:00 — Welcome
01:14 — Jill's publicity journey
02:53 — PR fits every company
04:30 — "Social media is NOT publicity"
06:26 — The Kindness Circle
08:08 — Kindness = happier employees + revenue
10:32 — Guerrilla Publicity principles
13:01 — HP executive story
15:01 — How to reach Jill
Connect with Jill Lublin:
JillLublin.com
JillLublin.com/schedule
Connect with Donna P. Mitchell, The Transformation Authority™:
PivotingPortal.com
PivotingToWeb3.com
ConnectWithDonnaPMitchell.com
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