Why 70% of Transformations Fail: A Hollywood Storyteller's Solution | Rich Bornstein
Rich Bornstein helped launch Robert Redford's Sundance TV (1996) and has worked with Disney, Warner Brothers, Universal, Paramount, ESPN, Apple TV, CNBC, and the History Channel. He's introduced unknown talents like Ang Lee and Julia Roberts, and interviewed Spielberg, Dustin Hoffman, Matthew McConaughey, and Magic Johnson. In this candid conversation with colleague and client Donna Mitchell, Rich reveals why 70% of digital transformations fail—and it has everything to do with storytelling, emotional connection, and human-centered communication.
Key Topics: • Why executives must start with the WHY not the what • How AI is a tool, not a replacement for emotional connection • Finding positioning and point of view (Rich's secret sauce) • Why transparency in messaging drives adoption • How Rich helped reshape the software industry (Adobe transformation) • Why people do business with people they like
This episode features authentic relationship dynamics—Donna and Rich have worked together, and their mutual respect and candid banter showcase real professional collaboration.
Connect with Rich: richb@bornsteinmedia.com | bornsteinmedia.com
Connect with me:
Mitchell Universal Network LLC – https://mitchelluniversalnetwork.com
LinkedIn – https://www.linkedin.com/in/donna-mitchell-a1700619
LinkedIn Business Address - https://www.linkedin.com/company/mitchell-universal-network-llc/?viewAsMember=true
Facebook Business Page – https://www.facebook.com/mitchelluniversalnetwork
Instagram Professional – https://www.instagram.com/dpmitch11
Twitter – https://www.twitter.com/dpmitch11
YouTube Channel –https://www.youtube.com/@donnapmitchell
Podcast - https://www.pivotingtoweb3podcast.com
Learn More: https//www.PivotingtoWeb3.com
